Veci
Fintech app
Increasing retention in transactions section by 24%
Optimization of a high-volume financial ecosystem in Colombia
Role: Product Designer • Period: 2022
Objetivos
- Design system merge entre Growth y Producto.
- Iteración v4.0 manual de marca.
- Generar una experiencia de usuario cohesiva de inicio a fin.
The Challenge
- Increase interaction with the section of the app: Bill payments.
- Establish user journey alternatives by categorizing companies so that users can find them faster.
- Create a "favorites system" where users can save their most frequent invoices.
Pain Points
No differentiation between sections.
List of options too long.
There is no way to access to a frequent payment.
Early approach
Highlight available balance and communicate earnings for each payment.
Categories in a carousel layout.
Most popular receipts as quick access.
Pagar
Selecciona la factura
Más populares
Saldo disponible
$10.0000
Ganancia por pago
hasta de $500
Busca por empresa, servicio, etc.
OTROS RECAUDOS - RECAUDO PUNTORED
$200
TELCOS - MOVISTAR MOVIL Y FIJO MANUAL
$200
Proveedores
Servicios públicos
Telefonía einternet
Entretenimiento
Ver más
VANTI GAS - GAS NATURAL DE BOGOTA
$200
UX Research
Set prototypes for testing
UXR: Tree test & Open analytics
Objetivos
- Design system merge entre Growth y Producto.
- Iteración v4.0 manual de marca.
- Generar una experiencia de usuario cohesiva de inicio a fin.
Insights
- Since the user is in an age range of 40+ years, we noticed that the carousel interaction is not very intuitive for them.
- Users would like to have more idea of what they can find within each category.
- Users say that the option to save favorites is extremely useful.
The Redesign
Color palette
#4F0768
30D
#610885
20D
#7108A3
10D
#8B07E0
00
#9D59E3
10L
#C0A6EB
20L
#D7CAF2
30L
#D7CAF2
40L
Primary
#004ACC
30D
#0073D6
20D
#009BDC
10D
#00C1E1
00
#2DE8F3
10L
#5AFFF8
20L
#CAFFFC
30L
Secondary
Special
FBFBFC
Primary
Primary 00
Secondary
Fonts
Primary
ABCDEFGHIJKLMNÑOPQRSTUVXYZ
abcdefghijklmnñopqrstuvxyz1234567890
Quicksand
Secondary
ABCDEFGHIJKLMNÑOPQRSTUVXYZ
abcdefghijklmnñopqrstuvxyz1234567890
Montserrat
Reframing the problem
The first iteration seeks to highlight the categories in the interface.
Small descriptions are also added so that the user has an idea of the type of payments they can make in each category.
There is only one detail left that was resolved in the final iteration: Users want to have the favorites section more accessible.
Pagar facturas
Categorías
Saldo disponible
$10.0000
Ganancia por pago
hasta de $500
Gas casa
1 de ene - 20 de ene
VANTI GAS - GAS NATURAL DE BO...
Ref: 546 8466
Busca por empresa, servicio, etc.
Telefonía
Claro, DirectTV, Movistar, ETB...
Servicios públicos
Luz , agua y gas
Tarjetas de crédito
NuBank, Progressa y Coasmedas
Pagos de admón.
Conjuntos residenciales a nivel nacional
Ver más categorias
Favoritos
Sin periodo a recordar
VANTI GAS - GAS NATURAL DE BOGOTÁ
Gas de mi casa | Ref: 3546
Launch & Impact
THEN
NOW
Changes in iconography and illustration for a better look and feel
THEN
NOW
Renewed experience adjusted to user needs
Veci
Brand Guidelines v4.0
Aplicaciones Comerciales
Transactions increased by 24% in the last quarter of 2022
THANKS FOR WATCHING
Brand Guidelines v4.0
Case Study
Veci’s bill payment section redesign
Thanks for reading
BACK TO Projects
Veci
Fintech app
Increasing retention in transactions section by 24%
Optimization of a high-volume financial ecosystem in Colombia
Role: Product Designer • Period: 2022
Objetivos
- Design system merge entre Growth y Producto.
- Iteración v4.0 manual de marca.
- Generar una experiencia de usuario cohesiva de inicio a fin.
The Challenge
- Increase interaction with the section of the app: Bill payments.
- Establish user journey alternatives by categorizing companies so that users can find them faster.
- Create a "favorites system" where users can save their most frequent invoices.
Pain Points
No differentiation between sections.
List of options too long.
There is no way to access to a frequent payment.
Early approach
Highlight available balance and communicate earnings for each payment.
Categories in a carousel layout.
Most popular receipts as quick access.
Pagar
Selecciona la factura
Más populares
Saldo disponible
$10.0000
Ganancia por pago
hasta de $500
Busca por empresa, servicio, etc.
OTROS RECAUDOS - RECAUDO PUNTORED
$200
TELCOS - MOVISTAR MOVIL Y FIJO MANUAL
$200
Proveedores
Servicios públicos
Telefonía einternet
Entretenimiento
Ver más
VANTI GAS - GAS NATURAL DE BOGOTA
$200
UX Research
Set prototypes for testing
UXR: Tree test & Open analytics
Objetivos
- Design system merge entre Growth y Producto.
- Iteración v4.0 manual de marca.
- Generar una experiencia de usuario cohesiva de inicio a fin.
Insights
- Since the user is in an age range of 40+ years, we noticed that the carousel interaction is not very intuitive for them.
- Users would like to have more idea of what they can find within each category.
- Users say that the option to save favorites is extremely useful.
The Redesign
Color palette
#4F0768
30D
#610885
20D
#7108A3
10D
#8B07E0
00
#9D59E3
10L
#C0A6EB
20L
#D7CAF2
30L
#D7CAF2
40L
Primary
#004ACC
30D
#0073D6
20D
#009BDC
10D
#00C1E1
00
#2DE8F3
10L
#5AFFF8
20L
#CAFFFC
30L
Secondary
Special
FBFBFC
Primary
Primary 00
Secondary
Fonts
Primary
ABCDEFGHIJKLMNÑOPQRSTUVXYZ
abcdefghijklmnñopqrstuvxyz1234567890
Quicksand
Secondary
ABCDEFGHIJKLMNÑOPQRSTUVXYZ
abcdefghijklmnñopqrstuvxyz1234567890
Montserrat
Reframing the problem
The first iteration seeks to highlight the categories in the interface.
Small descriptions are also added so that the user has an idea of the type of payments they can make in each category.
There is only one detail left that was resolved in the final iteration: Users want to have the favorites section more accessible.
Pagar facturas
Categorías
Saldo disponible
$10.0000
Ganancia por pago
hasta de $500
Gas casa
1 de ene - 20 de ene
VANTI GAS - GAS NATURAL DE BO...
Ref: 546 8466
Busca por empresa, servicio, etc.
Telefonía
Claro, DirectTV, Movistar, ETB...
Servicios públicos
Luz , agua y gas
Tarjetas de crédito
NuBank, Progressa y Coasmedas
Pagos de admón.
Conjuntos residenciales a nivel nacional
Ver más categorias
Favoritos
Sin periodo a recordar
VANTI GAS - GAS NATURAL DE BOGOTÁ
Gas de mi casa | Ref: 3546
Launch & Impact
THEN
NOW
Changes in iconography and illustration for a better look and feel
THEN
NOW
Renewed experience adjusted to user needs
Veci
Brand Guidelines v4.0
Aplicaciones Comerciales
Transactions increased by 24% in the last quarter of 2022
THANKS FOR WATCHING
Brand Guidelines v4.0
Case Study
Veci’s bill payment section redesign
Thanks for reading
BACK TO Projects
Veci
Fintech app
Increasing retention in transactions section by 24%
Optimization of a high-volume financial ecosystem in Colombia
Role: Product Designer • Period: 2022
Objetivos
- Design system merge entre Growth y Producto.
- Iteración v4.0 manual de marca.
- Generar una experiencia de usuario cohesiva de inicio a fin.
The Challenge
- Increase interaction with the section of the app: Bill payments.
- Establish user journey alternatives by categorizing companies so that users can find them faster.
- Create a "favorites system" where users can save their most frequent invoices.
Pain Points
No differentiation between sections.
List of options too long.
There is no way to access to a frequent payment.
Early approach
Highlight available balance and communicate earnings for each payment.
Categories in a carousel layout.
Most popular receipts as quick access.
Pagar
Selecciona la factura
Más populares
Saldo disponible
$10.0000
Ganancia por pago
hasta de $500
Busca por empresa, servicio, etc.
OTROS RECAUDOS - RECAUDO PUNTORED
$200
TELCOS - MOVISTAR MOVIL Y FIJO MANUAL
$200
Proveedores
Servicios públicos
Telefonía einternet
Entretenimiento
Ver más
VANTI GAS - GAS NATURAL DE BOGOTA
$200
UX Research
Set prototypes for testing
UXR: Tree test & Open analytics
Objetivos
- Design system merge entre Growth y Producto.
- Iteración v4.0 manual de marca.
- Generar una experiencia de usuario cohesiva de inicio a fin.
Insights
- Since the user is in an age range of 40+ years, we noticed that the carousel interaction is not very intuitive for them.
- Users would like to have more idea of what they can find within each category.
- Users say that the option to save favorites is extremely useful.
The Redesign
Color palette
#4F0768
30D
#610885
20D
#7108A3
10D
#8B07E0
00
#9D59E3
10L
#C0A6EB
20L
#D7CAF2
30L
#D7CAF2
40L
Primary
#004ACC
30D
#0073D6
20D
#009BDC
10D
#00C1E1
00
#2DE8F3
10L
#5AFFF8
20L
#CAFFFC
30L
Secondary
Special
FBFBFC
Primary
Primary 00
Secondary
Fonts
Primary
ABCDEFGHIJKLMNÑOPQRSTUVXYZ
abcdefghijklmnñopqrstuvxyz1234567890
Quicksand
Secondary
ABCDEFGHIJKLMNÑOPQRSTUVXYZ
abcdefghijklmnñopqrstuvxyz1234567890
Montserrat
Reframing the problem
The first iteration seeks to highlight the categories in the interface.
Small descriptions are also added so that the user has an idea of the type of payments they can make in each category.
There is only one detail left that was resolved in the final iteration: Users want to have the favorites section more accessible.
Pagar facturas
Categorías
Saldo disponible
$10.0000
Ganancia por pago
hasta de $500
Gas casa
1 de ene - 20 de ene
VANTI GAS - GAS NATURAL DE BO...
Ref: 546 8466
Busca por empresa, servicio, etc.
Telefonía
Claro, DirectTV, Movistar, ETB...
Servicios públicos
Luz , agua y gas
Tarjetas de crédito
NuBank, Progressa y Coasmedas
Pagos de admón.
Conjuntos residenciales a nivel nacional
Ver más categorias
Favoritos
Sin periodo a recordar
VANTI GAS - GAS NATURAL DE BOGOTÁ
Gas de mi casa | Ref: 3546
Launch & Impact
THEN
NOW
Changes in iconography and illustration for a better look and feel
THEN
NOW
Renewed experience adjusted to user needs
Veci
Brand Guidelines v4.0
Aplicaciones Comerciales
Transactions increased by 24% in the last quarter of 2022
THANKS FOR WATCHING
Brand Guidelines v4.0
Case Study
Veci’s bill payment section redesign
Thanks for reading
BACK TO Projects